[Translation] Blockchain and the New Rainmakers (Part 2)

Part 1and with this, Part 2 continues.

New Rainmakers Active Beneath the Surface

As a natural outcome, in recent trends many startups are surfacing to explore blockchain uses across numerous new industries.

Advertising Industry

Stacy Huggins is the co-founder and CMO (Chief Marketing Officer) of MadHive. MadHive (recently soft-launched) is solving a very interesting problem in advertising technology.

Brands and media placements do not have direct, ongoing relationships with potential consumers that they pay large sums to reach. To build and maintain such relationships, they must go through many steps over time. Just as retailers are bypassing intermediaries, the same might happen in the advertising industry by eliminating intermediaries from the management process.