Proverb: "Get a con man to tag along"

Proverb "at-tariya tsuke" in investing means you should invest in companies or products that have potential for future growth.

This proverb is based on the idea that in investing you should not judge investments by past performance or popularity alone, but should emphasize future growth potential and latent strength.

For example, companies or products that have delivered high returns in the past are certainly attractive investment targets. However, such companies or products are already attracting a lot of attention from many investors, and as a result, their prices may be overvalued. Therefore, it may become difficult to achieve even higher returns in the future.

On the other hand, companies or products with expected future growth may not yet be receiving much attention from investors, so their prices may be undervalued. As a result, there is a higher likelihood of achieving higher returns in the future.

Of course, judging future growth potential and latent strength is not easy. However, by analyzing the business activities, management, and industry conditions of the company or product, one can make a reasonable assessment to some extent.

Specifically, you may focus on the following points.

• Business content: Is the business content of the company or product expected to grow in the future?
• Management: Is the company's management planning for the future?
• Industry conditions: Is the industry expected to grow in the future?

Also, when investing, it is important to fully understand the risks. Even for companies or products with expected future growth, success is not guaranteed. Therefore, when making investment decisions, you should consider the possibility of losses as well.

The proverb "at-tariya tsuke" is based on the idea that investment should emphasize future growth potential and latent strength. However, at the same time, it is also important to fully understand the risks.