Even in industries with products that can’t win, they sell like crazy in the industry’s darkness Part2
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Empathy 99.9%!
What is the FX manga that’s been trending now??
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"The Industry’s Dark Side Series where even selling mediocre products is booming,"
This is Part 2＾＾
This is a place where we really must discuss things thoroughly,
and I will speak frankly, even at my own risk!
At least among my blog readers,
I want to be a presence that lightens even a little of the industry’s darkness,
with that wish in mind, this article is written!
A recap of Part 1
From my mentor,
"When creating an FX information product that sells, performance isn’t the real issue"
I was taught.
In short, if you can make it look good, it will sell,
and of course I don’t buy into that.
As I’ve tried various approaches,
I’ve come to understand that worldview,
but I still think
“I don’t want to make something that is only about showiness, regardless of performance.”
I still feel that way.
In FX products,
it's extremely difficult to establish
a truly functional value.
Moreover,
for products costing tens of thousands of yen,
“fantastical windfall”
is something that cannot be done,
yet they make it seem as if
“it’s really possible.”
That is incredibly reprehensible.
“Investment education”
and boasts
”FX can easily increase your assets”
repeating copy phrases over and over again.
What exactly is investment education (＾＾；）
Isn’t that embarrassing?
■ Clearly Wrong Affiliates Supporting a Rotten Industry
There are people who tirelessly support such bullshit investment education.
That is“vendorless affiliates” indeed.
If you search for FX product names that are often talked about,
you’ll easily encounter impeccably polished affiliate sites.
“FX product review sites”
are such things.
These sites mainly deal in discretionary product-type offerings.
Their method is to include a few harsh reviews
to make it seem like they are evaluating fairly.
But that’s not the case.
If you get to the core,
they are not truly recognizing the product’s functional value
most of the time.
From an SEO perspective, and
the high affiliate rewards,
if a product is easy to sell and yields big profits,
it is considered worthy to promote,
that isa striking truthof the situation.
The sales letter quality of products is also
often enhanced with abundant budget
making them look good and easy to sell,
“recommended products”are thus a necessity.
But again,
they are not being recommended because of their performance.
The basis cited by affiliate sites for high performance is
“tortured logic”
and should not be taken at face value.
Please don’t take it literally.
Additionally,
with the site’s high design quality,
people tend to trust it, so
in marketing, design sophistication matters.
Even if a FX product is unusable,
if the design and copy are strong
and the website quality is high, it can sell.
In such a case,
the original meaning of a review site is diminished (＾＾；)
Not only the vendor’s opinions, but
the ability to fairly view others’ opinions and evaluations is what gives a review site its value,
don’t you think?
Unfortunately, in reality,
the standards underlying reviews are far from what consumers want.
As a result, we see phenomena like the following.
■ A product highly rated on many sites but utterly unusable...
Affiliates tend to push FX products that sell under favorable conditions.
From a sales perspective, the “favorable condition” is, as mentioned, not the performance.
Then,
“in reality unusable products are highly rated on many sites”
becomes the situation.
This is the reality where functional value is disregarded,
and people are unwittingly caught in
the affiliate industry’s logic
.
Since the vendor’s content business is a thing,
no matter how cheaply they wholesale the product,
they don’t lose money.
There’s a mechanism that leverages the intangible aspects of business.
Andthe unscrupulous affiliatesare,
supporting the rotten FX industry properly＾＾
“I’ll give you 90% of the product price if you refer it”
and yet,
if the functional value isn’t recognized,
I absolutely won’t promote it.
Selling something that you don’t truly know is good is
a disgraceful thing to do.
■ Few people truly understand the product value and can promote it
There are countless FX product affiliates,
but in FX products, those who truly understand the value
and can promote it are really few.
Some don’t even conduct proper testing,
“impressions of the sales letter”
and end up as people who aren’t sure what they’re talking about (laugh).
Without proper testing,
to recommend or not to recommend,
it’s a world that’s laughably sad.
That said,
some do seriously test and
evaluate genuinely.
Even those sites that follow the ideal affiliate image
“the true affiliate image”
can still fail if their execution is weak or their presentation is poor, and then
they don’t sell well (＾＾；)
In the end,
successful affiliates are those who are good at the art of presentation and selling,
regardless of whether they embody the ideal affiliate image
or not.
The quality of the site, including the presentation and selling techniques, is
“the way of showing and selling.”
So, spending money on sales channels is, businesswise, admirable...
But,
to consumers, it’s extremely annoying.
■ If you know the essence, you won’t be fooled
FX products that seem to be very knowledgeable on review sites
are built on the same kind of system as above,
so you’ll often wonder what to believe (＾＾；)
But let’s calmly think about it.
When choosing a product,
people often refer to review sites and swallow high praise from affiliates,
which means they are often abandoning
“learning the essence of trading themselves.”
Trading has principles, and there are limits to long-term performance.
Such reality-oriented thinking is missing,
and as long as you chase fantasies,
you’ll keep paying for products and mindless marketers
and never graduate from paying unwanted rewards.
Enough already,
“fake FX products”
If you don’t want to fall for them,
“Commit to learning the essence of trading.”
I recommend putting all your effort into that.
Once you recognize the essence,
you won’t be easily fooled.
Conversely,lack of study is very dangerousso if you’re still at that stage,
to protect yourself, you need to immediately seek proper input.
From Pan Rolling, which publishes many investment-related books,
there are many books by world-class traders that discuss the essence.
Such truly educational books tend to be pricey, but
buying a few tens of thousands yen worth of unusable products
is far less cost-effective than investing in real knowledge, so I recommend them.
Now you too,
learn the essence of trading under proper input,
and together let’s improve the FX product industry!
FX Ryusei
