There is a column published on Toyo Keizai ONLINE titled "The Golden Rule of Investment."

Good morning, this is Matsushita.

There is a golden rule in investing.

The “Golden Rule” refers to a deeply profound content,

a lesson most beneficial to life.

(From Digital Daijisen)

I expressed this “golden rule of investing”

for the first time after about 13–14 years of investing.

If you write it down, and read it,

it seems like a straightforward either-or principle,

but when you are actually in the daily buying and selling,

people end up twisting that obvious either-or principle

in pursuit of profit.

Once this “Golden Rule of Investing” sinks into my body,

investing became easier.

Even if you fail, cut losses,

lose money, you can be somewhat convinced and

be able to move on to the next step.

This “Golden Rule of Investing”

has been written on the final page of the texts for the

third or fourth term school,

and I discuss it from time to time at school and seminars.

It is so obvious that simply writing it down

won’t convey the message,

so I won’t write it here.

Someday, at a seminar or school,

when we meet, I think there will be an opportunity to talk about it.

Investors forget simple principles

and try to own the market and price movements in a way that suits them.

Beyond the fundamental principles, there is no such thing as a good story that

justifies that,

and those who continue to ignore this Golden Rule forever

will lose their funds and eventually disappear from the market.

Conversely, if you faithfully follow this rule and invest

in accordance with market principles,

you will occasionally encounter incredibly large opportunities = luck

that come your way.

Life and investing are, in a sense, ironic.

Try to perceive investing simply and honestly,

and face it head-on.

If you discover an irresistible principle there and begin to entrust yourself to it,

investing will become easier and profits will rise.

Please seek your own “Golden Rule of Investing.”