[Financial Results速報] mixi Kids Bio Sugai Chemical Industry?
Mixi, after the close of trading on this day, revised upward its consolidated earnings forecast for the 22nd fiscal year (year ending March 2022): net sales are now expected to be 1120 to 1150 billion yen (down 6.1% to 3.6% year-on-year from 1050 to 1100 billion yen), and operating income is now expected to be 100 to 110 billion yen (down 56.4% to 52.0% year-on-year from 20 to 50 billion yen). The upgrade reflects ahead-of-schedule optimization of marketing costs in the sports betting service "TIPSTAR," which is expected to yield about 1 billion yen in cost reductions in the second half, as well as aggressive measures such as collaborations and events that helped Monster Strike’s ARPU (average revenue per user) recover in the third quarter, with the current momentum continuing in the fourth quarter. Additionally, efficiency in advertising and promotion has progressed throughout the second half, contributing to the upside. Moreover, for the first nine months of the third quarter (April–December), the results were: net sales of 81.089 billion yen (down 7.6% year on year) and operating income of 9.243 billion yen (down 40.2% year on year).