【Development Log】Result of rebuilding search ads from scratch —掲載実績 for all 121 keywords (shown 17 times, clicked 5 times)
【Key Points】
・The previous campaign was discarded and rebuilt from scratch
・As of November 5 (all period): Impressions 17, clicks 5, average CPC ¥296, cost ¥1,479
・Out of 121 words, 12 had impressions. Clicks appeared for 4 words, totaling 5 times, all in the "Worries/Anxiety" group
・Verification/backtesting terms and brand/ownership terms have not shown impressions yet
■1. Why was it rebuilt
The previous campaign did not show any impressions even with 121 words set.
The cause was using the phrases of worries exactly as keywords.
Phrases like “EA backtest lie” had low search volume and were often marked as “inactive” in the management console. Phrases with no searches would not serve ads no matter how many were listed.
The structure is simply explained. This time, we did not carry over the previous campaign settings; we discarded everything and started from scratch. Keywords and ad groups were rebuilt.
■2. The rebuilt structure
The number of words remains 121, with six ad groups. Examples of words placed in each group are as follows.
・Worries/Anxiety: “fx ea not winning,” “fx automated trading is dangerous,” “system trading not profitable”
・Verification/Backtest: “mt4 strategy tester,” “ea verification,” “what is backtest”
・Creators: “how to make ea,” “mt4 ea creation,” “ea DIY”
・Performance figures: “profit factor,” “maximum drawdown,” “walk-forward analysis”
・Operating environment: “mt4 vps,” “mt5 vps recommended”
Match types are 88 words for phrase match, 30 words for intent match, and 3 words for exact match.
Exact match is used only for the brand name (lab name).
Status shows 117 words as “Enabled,” while 4 words are “Limited (low quality)” or “Not targeted (low impression share).” The situation differs from previous campaigns where many were stopped due to low search volume.
Group-by-group performance for all time is as follows.
・Worries/Anxiety (69 words): Impressions 14, clicks 5, cost ¥1,479
・Creators (15 words): Impressions 3, clicks 0
・Verification/Backtest (21 words), Performance figures (11 words), Brand (3 words), Operating environment (2 words): all have 0 impressions Also, the words with search volume checked in Keyword Planner (such as “fx ea not winning,” “mt4 backtest how-to”) are included.
■3. Ad results
In the management console graphs, impressions were almost zero until late October, and started appearing in November with impressions and clicks. ・Words with impressions: 12 out of 121 (calculated)
・Group impressions: Worries/Anxiety 14, Creators 3, others 0
・Clicks: 5 clicks across 4 words in Worries/Anxiety
If you break down clicks by match type, intent match occurred 2 times (fx ea, ea automated trading scam), and phrase match occurred 3 times (Golden ea recommended, mt5 ea free recommended).
Among the 12 words with impressions, the breakdown is: Gold ea recommended (4 times), fx ea (3 times), mt5 ea free recommended, ea automated trading scam, ea to fx, automated trading system, ai automated trading system, ea automated trading, ea logic disclosure, mql4, mt4 automated trading how-to, mt5 automated trading how-to (each 1 time).
Words with only one impression included “mql4,” “mt4 automated trading how-to,” “mt5 automated trading how-to” for creators, and “ea logic disclosure” and “automated trading system” for worries/anxiety.
■4. What can be read
The words that received clicks were those that people searching for EA at the discovery stage would likely use.
The four clicked words all include “ea” and tend to be contextually about “recommendations,” “free,” or “fraud” to help choose or discern.
Meanwhile, the 21 verification/backtest words and the 11 performance-figure words had zero impressions.
Even a keyword like “mt4 backtest how-to” with monthly searches of 100–1000 is not currently showing.
Search volume and actual impressions are different indicators.
In other words, right now the response is limited to searches at the “EA selection” stage, and searches at the “EA verification” stage have not yet reached ads.
A large number of zero-impression words does not necessarily mean failure. It is still early in publication, and it is not yet a stage where word-by-word competitiveness can be judged.
The three brand-name words also show zero impressions, and searching by the lab name has not yet reached ad volume. This should be saved as a figure reflecting the lab’s current recognition.
■5. Limits of these numbers
Organize the terminology.
Impressions refer to times the ad appeared in search results, CTR is clicks divided by impressions, and average CPC is cost divided by clicks.
This time, ¥1,479 ÷ 5 clicks equals about ¥296.
Five clicks do not constitute enough data to describe a trend.
The management console’s CTR of 29.41% cannot be judged based on 17 impressions.
Also, a click and the use of a verification app are different issues, and the latter is not measurable at this time. Reasons for low impressions (bidding, ranking, seasonality, etc.) could not be confirmed this time.
This record only preserves numbers by keyword. To compare by keyword, more impressions are needed.
The above are observational records, not conclusions.
We, Semura Lab., will record not only verification numbers but also attract metrics as actual figures.
If you have questions about advertising topics or EA verification, feel free to reach out at the office hours for miscellaneous consultations.
Yorozu Consultation Desk → https://www.gogojungle.co.jp/mypage/community/485