EA needs not only the "ability to create" but also the "ability to let people know"

"Backtests and forwards look decent, but it’s hard to sell."

As the creator of the EA, I intended to "win on content."

I was validating as well. The numbers were piling up. So it should be chosen.

But reality was different.

For buyers, just having good numbers isn’t enough to judge if they can use it.

If you can’t decide, no matter how good it looks, it won’t be chosen.

There was a big pitfall here.

? Best-selling EA sales pages have a different order of information

I studied the sales pages of best-selling EAs in depth and clearly understood one thing.

The pages that sell well preempt buyers’ anxieties and organize the information in a “readable order” that supports their decision.

For example, the flow is like this?

✅10-second summary (conclusion first)

✅Who it’s suitable for / who it isn’t (to prevent mismatches)

✅What the EA aims to do and what to avoid (helps visualize operation)

✅Risks and cautions (don’t obscure this)

✅Settings, recommended environment, and installation steps (ready to use)

✅FAQ to dispel anxieties (overcome the final barrier)

In short, all the materials needed for a buying decision are present, and they are easy to read without hesitation.

The buyer’s potential anxieties are anticipated and answered in advance. I felt this was strong?

? My own sales page had a structure that only “people who understand” can grasp

On the other hand, what about my own sales page?

Even if I intended to convey the content, the structure ended up being “for those who understand.”

First-time visitors would leave before understanding anything.

The good points of the EA would not be communicated before it ended…

Looking back, the information wasn’t arranged in the order buyers wanted to know, and some prerequisites were vague.

This was an issue that preceded the content itself.

It wasn’t about whether it was a good EA; it wasn’t even understandable.

?️ So I reorganized it with a focus on “clear communication”

What I did this time is simple.

Not only showing the results, but focusing on meaning of the results and conveying it.

I especially aimed not to shy away from things that are hard to write about.

If you only write the good parts, it looks neat, but after purchase a gap appears.

In the long run, that loses trust.

So I clarified the following from the start as well?

⚠️It’s possible to have losing months

?There are market waves (no EA is an exception)

⚙️Notes on compound growth features and lot sizing

?In sudden changes, losses can widen unexpectedly

Buyers can decide whether they can accept these premises.

It reduces mismatches and, as a result, builds trust ✅

With that in mind, I defined this EA as follows.

✨Not an EA aiming for short-term flashy gains, but a design that accumulates profit over the long term.

To ensure this premise is conveyed without misunderstanding, I organized the writing and presentation of information.

✅ EA needs not only “the ability to create” but also the ability to “deliver”

This is the lesson from this time.

?Even a good-performing EA won’t be chosen if it isn’t communicated well.

The value of an EA reaches first-time readers only when it appears in a communicating form.

As a developer, I tend to focus on logic and optimization.

However, buyers are looking at whether they can imagine using it, what could happen, and what to watch for.

Therefore, I realized that the better an EA performs, the more important it is to convey it without misunderstanding.

? And next is to keep conveying it continuously

After reorganizing the page, it doesn’t end there; you should periodically

? Market conditions and operational insights

? Cautions

? Intent of updates

and deliver them in language regularly.

✨ I feel that only by maintaining a state of being understood will the EA continue to be chosen.

This time’s redesigned page is here:
https://www.gogojungle.co.jp/systemtrade/fx/53499